Madani Economy
Author: Heng, Hedki; Lee, Josephine
ISBN: 9789670980751
RM60.00
Publisher,SOMO PUBLISHING
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Format, Paperback
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Amid unprecedented global economic challenges, the Malaysian government has unveiled the Madani Economy plan, designed to drive sustainable development and economic transformation. This book delves deeply into the impact of the Madani Economy on small and medium-sized enterprises (SMEs) and explores how this emerging economic framework creates new opportunities and strategies for business growth and expansion.
The book introduces the core concepts and objectives of the Madani Economy, analyzes how these goals align with SME development, and highlights three global trends and two major initiatives shaping the future of businesses. With actionable recommendations, it encourages entrepreneurs and managers to rethink their business models to adapt to changing market conditions.
A key focus of the book is on strategies for attracting foreign investment and expanding market reach—crucial for SMEs aiming to succeed in the Madani Economy. Through a collection of compelling case studies, the author demonstrates how businesses can overcome challenges and capitalize on opportunities created by this innovative economic model.
Ultimately, this book is not only a comprehensive guide for readers seeking to identify and leverage new opportunities in the Madani Economy but also a source of inspiration for entrepreneurs and managers to adopt a proactive mindset and innovative thinking in the face of change. In today’s era of economic transformation, SMEs are a driving force behind Malaysia's growth. With the guidance provided in this book, they can better adapt to the new economic paradigm, achieving business success and sustainable development.
