80/20 Sales and Marketing

If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market -- then apply 80/20² and 80/20³ to gain 10X, even 100X the success. With powerful 80/20 software (online, included with the book), you'll discover how to slash time-wasters, locate invisible profit centers in your business; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate yourself from rivals and gain esteem in your marketplace. 

 

 

Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket - then reinvest for even greater success. You'll identify untapped markets, incremental improvements and high-profit opportunities, gaining time and greater income potential.

8020 Sales and Marketing is built for 80/20 speed learning. Specially marked "Pareto Points" help you digest the most valuable tips in 1-5 minutes. Each chapter concludes with a Pareto Summary. The book features an online 1-page "80/20 Cheat Sheet."