ISBN: 9780141022048
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Product Details

Publisher,Penguin UK
Publication Date,
Format, Paperback
Weight, 176 g
No. of Pages, 304

An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person...

This book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again.

Customer Reviews

Based on 5 reviews
Dean Wong


Amirah Bukhari

This is a book that will make you think about the way you think. Recommended.

Anis Syahira Mhd Yusof
Great book

This book is a quick read with a lot of information, and it covers issues like awareness, decision-making, and even discrimination.

Tiong Yong Keu

This is a read for an Ethics and the Media class. Mind-blowing! Truly a fantastic read and I feel like I learned a lot about how different types of thinking give us better results in different scenarios. The stories within are fascinating and the entire class raved about our favoritess and how incredible the processes worked. Really makes you look at the world differently, and it a good way.

Ikram Kausari
Great book with great ideas

The author describes the main subject of his book as "thin-slicing": our ability to use limited information from a very narrow period of experience to come to a conclusion.

The book begins with the story of the Getty Kouros (Archaic Greek sculptors reduced human anatomy and musculature in these statues to decorative patterning on the surface of the marble.), which was a statue brought to the J. Paul Getty Museum in California.

It was thought by many experts to be legitimate, but when others first looked at it, their initial responses were skeptical. For example, George Despinis, head of the Acropolis Museum in Athens, said "Anyone who has ever seen a sculpture coming out of the ground could tell that thing has never been in the ground".