The introduction is interesting to quote.
'No core competency can overcome bad character. If we don't have good character, we are going to fail in business and in life. And we will never become value-driven professionals.
In the end, even if we can make a company money, we will likely lose them everything we made them if we lack character.'
Overall, a good book that cover from leadership, Sales, Marketing, Execution, Management, Personal Productivity and more. Good for beginner.