Publisher: John Wiley & Sons
Weight: 420 g
Fanatical Prospecting is a straight forward, no holds barred guide that explains the why and how behind the most important activity in sales prospecting. Many salespeople consistently underperform despite having stellar talent, intelligence, experience, training and drive. This leaves many salespeople and executives wondering how to fix the gap between the capabilities of salespeople and the successful completion of sales. Instead of exhausting energy on trendy, temporary patches to sales problems, sales people and leaders should focus on the source of their performance problems. The number one reason for failure in sales is an empty pipe and the number one cause of an empty pipe is the lack of consistent prospecting activity. It′s time to get off the feast or famine sales roller coaster for good. Fanatical Prospecting is the perfect catalyst to break the cycle of frustration, stress and failure prevalent with so many salespeople. The tools in this book will help you fill the pipeline with high quality opportunities and guide you toward becoming a top performer with the high income you deserve.
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