Hooked : How to Build Habit-Forming Products

ISBN: 9780241184837
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RM75.50
Product Details

Publisher,Penguin
Publication Date,
Format, Paperback
Weight, 340 g
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Why do some products capture our attention while others flop? How do technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that subtly encourages customer behaviour; repeatedly bringing them back without costly advertising or aggressive messaging.
 
Based on years of research, consulting, and practical experience, Hooked shows how to create user habits that stick. With practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App, it's for product designers, marketers and anyone who seeks to understand how products influence our behaviour. It's the book Eyal wishes had been available to him as a start-up founder.

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N
Nasfath Rahman

Hooked : How to Build Habit-Forming Products

H
Hazriana
Eye-opener

I read it as a consumer, who is becoming very mindful of how much technology I consume. So rather than read it as a 'how to' guide, I read it as a 'what to look out for' guide to make sure I use the internet productively. It didn't disappoint. It was full of data, yet managed to be a very easy read.