Ideaflow : The Only Business Metric That Matters

Ideaflow: the number of ideas you or your team can generate in a set amount of time

We all want great ideas, but few actually understand how they're born. Innovation doesn't come from a sprint or a hackathon--it's a result of maximizing ideaflow.

Jeremy Utley and Perry Klebahn of Stanford's renowned Hasso Plattner Institute of Design (aka the "d.school") offer a proven strategy for coming up with great ideas by yourself or with your team, and quickly determining which are worthy. Drawing upon their combined decades of experience leading Stanford's premier Launchpad accelerator and advising some of the world's most innovative organizations, like Microsoft, Michelin, Keller Williams Realty, and Hyatt, they'll teach you how to:

- Overcome dangerous thinking traps
- Find inspiration in unexpected places
- Trick your own brain to be more creative
- Design and deploy affordable experiments
- Fill your innovation pipeline
- Unleash your own creative potential, as well as the potential of others

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