Influence at Work: Capture Attention, Connect with Others, Convince People to Act

ISBN: 9781800817487
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RM79.90
Product Details

Publisher,The Economist
Publication Date,
Format, Paperback
Weight, 203 g
No. of Pages, 256

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Shelf: PROFESSIONAL BOOKS / BUSINESS & MANAGEMENT / INTERPERSONAL/NLP

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To be successful at work you also need to be influential at work.

And to be influential requires an understanding of how the rules of influence work. Not just those mandated by logic, economics and company policy. But the unspoken rules too. The rules people rarely talk about, but that frequently have an out-sized impact on who and what gets listened to and done, and who and what gets ignored. Recognising and navigating these rules of influence is crucial to your persuasive success.

Influence at Work shows you what these rules are and how to effectively deploy them to command attention; connect with others; win over the sceptics; sway the undecided and motivate people to act.

The result is a new guide to an age-old subject: what influence is, why it matters, and how to use it wisely and ethically.

 

About the Author

Steve Martin is the co-author of the New York Times international bestseller Yes! 50 Secrets from the Science of Persuasion. His work in the field of persuasion science has featured widely in the global media. His regular business columns for the British Airways in-flight magazine and the Harvard Business Review are read by over two million people each month. He is a guest lecturer at the London Business School and the University of Cambridge.

 

Reviews

"Outstanding. The best account I have seen on how to acquire and employ the highly desirable prize of influence. Engagingly written, evidence-based and ethically sound. This book is superb." —Robert B. Cialdini, bestselling author of Influence: The Psychology of Persuasion

"A modern-day manifesto for an age-old and crucial skill. Practical, immediately useable tools to boost your influence without sacrificing your integrity." —James Timpson, CEO of Timpson’s and Sunday Times columnist

"I love this book. It provokes curiosity every time I pick it up. Steve has a wonderful way of helping you understand how to influence through clear, principle-based thinking. An outstanding resource that I recommend for any leader." —John "Mitch" Mitchell, England Head Coach, Rugby Football Union

"Written with skill and humor this accessible and practical book shows how all of us can gain more influence at work and in our personal lives too." —Stephan Meier, James P. Gorman Professor of Business at Columbia Business School and author of The Employee Advantage

"Influence is one of the most desired skills, yet it can feel elusive. This crystal-clear guide offers evidence-based and pragmatic advice on the best ways to convince and motivate others. A must-read for anyone interested in the psychology of persuasion" —David Robson, author of The Expectation Effect and The Laws of Connection

 

Dimensions: 12.8 x 2 x 19.6 cm

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