Net Positive : How Courageous Companies Thrive by Giving More Than They Take
Author: Polman, Paul
ISBN: 9781647821302
RM141.00
Publisher,Harvard Business Review Press
Publication Date,
Format, Hardcover
Weight,
No. of Pages,
In this seminal book, former Unilever CEO Paul Polman and sustainable business guru Andrew Winston explode fifty years of corporate dogma. They reveal, for the first time, key lessons from Unilever and other pioneering companies around the world about how you can profit by fixing the world's problems instead of creating them. To thrive today and tomorrow, they argue, companies must become "net positive"—giving more to the world than they take. A net positive company:
- Improves the lives of everyone it touches, from customers and suppliers to employees and communities, greatly increasing long-term shareholder returns in the process.
- Takes ownership of all the social and environmental impacts its business model creates. This in turn provides opportunities for innovation, savings, and building a more humane, connected, and purpose-driven culture.
- Partners with competitors, civil society, and governments to drive transformative change that no single group or enterprise could deliver alone.
