The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

In this first revised edition of the more-than-a-million-copy underground bestseller, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business - from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed - and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you reasd the The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.