The Imagination Machine
Author: Reeves, Martin and Fuller, Jack
ISBN: 9781647820862
RM164.50
Publisher,Harvard Business Review Press
Publication Date,
Format, Paperback
Weight,
No. of Pages, 201
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Shelf: Non-Fiction Books / Business Finance & Accounting / Business Strategy
Shelf: Non-Fiction Books / Business Finance & Accounting / Business Strategy
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A guide for mining the imagination to find powerful new ways to succeed.
We need imagination now more than ever to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way?
We need imagination now more than ever to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way?
