The Partnership Economy: How Modern Businesses Find New Customers, Grow Revenue
Author: Yovanno, David A.
ISBN: 9781119819707
RM121.28
PublisherJohn WileyPublication DateFormat HardcoverWeight No. of Pages 269
Using real-life examples from well-known brands such as Fabletics, Target, Ticketmaster, Walmart, and more, the book offers practical frameworks on how to unlock the value of modern partnerships. Along with showing how partnerships build brand awareness, customer loyalty, and competitive advantage, Yovanno reveals the tremendous possibilities for growth when partnership agreements work in concert across all partnership types, such as influencers, commerce content publishers, business-to-business integrations, and affiliate rewards.
