Weight: 420 g
A groundbreaking introduction to the revolutionary new practice of co-creation – bringing customers, suppliers and the other partners, as well as employees at all levels into the process of creating new products and services, and even managing the company – revealing the huge payoffs in profits, rapidly growing market share, cutting costs, and minimizing risks. Venkat Ramaswamy, who coined the term co-creation with business thought-leader C.K. Prahalad, teams up with consulting partner Francis Gouillart to introduce a wealth of powerful examples of the remarkable benefits of the hot new practice of co-creation, from leading companies such as Cisco, Nike, Starbucks, and Dell, demonstrating how any company can use these methods to generate breakthrough results. Introducing that co-creation is not just a matter of creating a website to reach out to customers, or offering them customization of products. The authors present detailed success stories – such as the Nike+ program for runners, which helped increase the company's share of the running shoe market from 47 percent to 57 percent in just one year – to show that co-creation is an essential new tool that leads to profound transformations, a tool that all business leaders need to be making use of. | ABOUT THE AUTHOR'S | Venkat Ramswamy is a professor at the Ross School of Business at the University of Michigan and the co-founder of consulting firm Experience Co-creation Partnership. He lectures widely and the is the coauthor of the award winning book The Future of Competition with C.K. Prahalad Francis Gouillart is president and co-founder Experience Co-Creation Partnership. He lectures on co-creation widely and coauthored the acclaimed book Transforming the Organization and has written for Harvard Business review
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