The Tipping Point : How Little Things Can Make a Big Difference
Author: MALCOLM,GLADWELL
ISBN: 9780316679077
RM60.50
Publisher,Hachette Book Group USA
Publication Date,
Format, Paperback
Weight,
No. of Pages, 288
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Defining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics behind explosive social changes. He examines the power of word-of-mouth and explores how very small changes can directly affect popularity. Perceptive and imaginative, The Tipping Point is a groundbreaking book destined to overturn conventional thinking in business, sociological, and policy-making arenas.
