Publisher: Portfolio US
Weight: 420 g
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.
This book is not for those who run business,it can be how you market yourselves too.The writer insight is simple but it is what most of us always missed out
This Is Marketing: You Can't Be Seen Until You Learn to See
This book explores in depth about marketing strategies. An inspiring book and recommend it to anyone who running a business or involved in marketing.
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