Unreasonable Hospitality : The Remarkable Power of Giving People More Than They Expect

How did Guidara pull off this unprecedented transformation?

Radical reinvention, a true partnership between the kitchen and the dining room--and memorable, over-the-top, bespoke hospitality.

Guidara's team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation.

And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more--not less; and the magic that can happen when a busser starts thinking like an owner.