Which Way Is North: A Creative Compass for Makers, Marketers, and Mystics

Where does creativity come from?

Through a combination of essays, meditations, and memoir, Which Way Is North helps you explore that question, opens new pathways to creativity by guiding you to your True North, and equips you with new tools for the journey to becoming a conscious participant in creation.

Which Way Is North offers an illuminating journey into the interior of the human heart and mind to see how your inner experience informs who you can be and what you express out in the world. In the course of learning more about your creative potential, you’ll learn how to:

• Reliably calm your nerves in order to come up with ideas
• Decode the stories the media tells and their affects
• Pursue experiences that feed your creative process with purpose

Serving as both spiritual guide and executive for tech unicorn Reddit, Will Cady, creative strategist and global director of Reddit’s KarmaLab, counsels top marketers, executives, engineers, and other creatives using the popular modern meditation system he developed to unlock and embrace the powerful ingenuity and intuition needed to navigate today’s challenges in art, business, and life.

Now Cady’s offering those insights in this book, exploring each of the Seven Directions foundational to his system and pairing each with a meditation to help you uncover new truths about your past, present, and future potential. With Which Way Is North as your compass, you’ll locate your inner authentic truths and gain an approachable system to transform anxiety into creativity so you can flourish in all your pursuits.

About the Author

Will Cady is Reddit’s Global Brand Ambassador and founding head of Reddit’s KarmaLab creative strategy team. In his role as strategist, Cady has leveraged his uniquely blended approach of creativity and mysticism to counsel business leaders toward impactful, empathetic marketing of powerhouse brands in Tech from Apple, Google, Samsung, T-Mobile, AT&T, and Adobe. He has worked with major household brands from Toyota, LEGO, McDonald's, Chipotle, and Coca-Cola. 

Dimensions: 14.76 x 2.39 x 21.74 cm