Winning Clients' Loyalty - 7 Proven Practices to Convert Clients into Amazing Fans

Every business wants to convert its clients into amazing fans. Not only will such clients stay with you for the long term, they will also be your organisation's best ambassadors through their enthusiastic word-of-mouth advertising. Great organisations create an environment in which their best performers can do what they excel at, over and over again.

These are emotionally engaged employees who are attuned to customers and their needs. Ultimately, such fans will help sustain your business, growing it and making it prosper. In this book, author Jonathan Low CSP PCC shares his "Seven Proven Practices to Convert Clients into Amazing Fans" drawn from his more than 25 years of experience in the hospitality industry. These seven practices, embodied in the word "S.E.R.V.I.C.E" , are applicable to all businesses involving human interaction and engagement -a proven strategy on how to win the trust, confidence and loyalty of the general public and other businesses they deal with.