Working Backwards: Insights, Stories, and Secrets from Inside Amazon (US)

ISBN: 9781250275714
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RM84.90
Product Details

Publisher,Holtzbrinck
Publication Date,
Format, Paperback
Weight, 420 g
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In 2018 Amazon became the world’s second trillion dollar company after Apple: a remarkable success story for a company launched out of a garage in 1994. How did they achieve this? And how can others learn from this extraordinary success and replicate it?

Colin started at Amazon in 1998; Bill joined in 1999. Their time at Amazon covered a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services to life. Through the story of these innovations they reveal and codify the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known, from the famous 14-leadership principles, the bar raiser hiring process, and Amazon’s founding characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence.

Through their wealth of experience they offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices that you can apply at your own company, no matter the size.

Customer Reviews

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Nurul iman Z
@soimanreads for Working Backwards

I read this from 13 - 20 May 2022
It took me quite a while to finish this ‘heavy’ book. Tq to my friend who suggested this book, wch makes me i idolized amazon and bezos more 🤪

The content is quite ‘technical’and it jives with Bezonomic book where Bezos is a long-term believer, frugal and patient . If you can withstand those, you can consider working with Amazon

Im impressed with their principle of customer-obsessed instead of competitor-obsessed. Which you can apply this principle in life. You compete with the right metric. And Amazon choose their metric carefully, by controlling input instead of output.
And of course their super-stringent hiring process wch they called bar riser.
And then single threaded leadership- wch calls for less dependency.
6 pager summary for better clarity.
Aah! Major love!

A
Adam Tiong
Amazon's secret

Excellent book that really gets into some practices that we've all read about, but not fully understood what makes them work. For example: 2 pizza teams. These sound great, but only work when the teams can function independently and don't rely on other teams. Instead of increasing communication, AMZN reduced it. There is great history here, and a good look at AMZN's core practices. But the book also shows that you just can't introduce ideas (2 pizza teams, Single Threaded Leadership, 6 pg memo's) without the culture and structure that allow them to work. With Andy Jassy's recent promotion it's good to read about the genesis of AWS. The book is well written and meaty - not a lot of old bromides and biz speak.